Power house rapper and Australian Hip Hop Pioneer BRIGGS has announced the release of his brand-new single ‘LIFE IS INCREDIBLE’, available today through Island Records.
His first new solo material since the 2014 critically acclaimed ‘Shep Life’, Briggs says the birth of ‘Life Is Incredible’ came out of the ‘It’s OK to be white’ movement Pauline Hanson brought to Parliament.
‘It’s OK to be white? It’s Incredible to be white!’
Recorded in LA during an APRA SongHubs session ‘Life Is Incredible’ features Greg Holden on the hook with the track produced by New Zealander Troy Samuela.
Born and raised in Shepparton, it has taken Yorta Yorta man Briggs no less than a decade to make his mark as one of the country’s most diverse talents in media, music and comedy. From an ARIA- dominating rap career, to the regular stints in LA writing rooms, to his most recent role as founder and director of his own Indigenous hip hop record label, Bad Apples Music.
With a long list of mixtape and cypher appearances, three solo albums, and 2017’s multi-award-winning A.B. Original record ‘Reclaim Australia’ – Briggs has for many years been a house hold name for his music alone.
The brand new single ‘Life Is Incredible’ is lifted from the forthcoming Album number four from Briggs due out late in 2019. Stay tuned for more details.