On their first single in over two years, BROODS give into the darker side of escapism. “Piece Of My Mind”, the first taste of the beloved sibling duo’s fourth album Space Island, is a classic BROODS anti-anthem, a reckoning with grief and denial lit up in spectacular neons and animated with Caleb and Georgia Nott’s trademark wit and verve. The first chapter in a suite that builds on 2019’s Don’t Feed The Pop Monster with new layers of emotional clarity and pop atmospherics, it’s a heady, intoxicating welcome to the much-anticipated next era of BROODS.
“Piece Of My Mind”, despite its anthemic, arena-ready highs, might be one of the darkest songs BROODS have ever written, deceptively bright in its tone but complex and exploratory in its lyrics. Space Island is a concept record about dealing with grief and trauma, and “Piece Of My Mind”, with its evocations of nihilism and escapism — “Goodbye to the world I know,” Georgia intones during the track’s hazy introduction — represents the denial that often comes part-and-parcel with grieving. “The processing of grief starts with denial a lot of the time,” Georgia says of the inspiration behind the song. “That’s where this song comes from — a really tense fight with reality and denial. It’s an upbeat song about running away from your problems — which I’m a professional at.”
To conjure the beginnings of Space Island, BROODS’ evocative and distinctive new world, Caleb and Georgia approached Canadian producer Stint, who has worked on hits by fellow avant-pop weirdos including Mø and Carly Rae Jepsen. Together, the three of them honed in on a musical world that evokes lush, classic synth records as well as the sometimes camp alien terrain of Space Island, as seen in the “Piece Of My Mind” music video. “With the production, we wanted to make it sound like you were on this kind of jet pack trip where everything is shifting, where you’re escaping to this unknown world called Space Island,” says Georgia.
“Piece Of My Mind” arrives alongside a gorgeous, B-movie-inspired video, shot on 35mm and 16mm film in the South Island of New Zealand. Evoking the arid mysteries of Space Island as well as sci-fi horror classics, the video is an endlessly fascinating fantasy that serves as a testament to BROODS’ strength of vision. “We really just got to have fun and play,” says Caleb. “We wanted to do something really special, because we don’t know when people are going to be able to go to live shows next,” adds Georgia, “So we wanted to create this world that people could come and visit from wherever they are.” With “Piece Of My Mind”, BROODS have done just that, stepping confidently into their next era with the kind of stylistic flourish that only they can do.