| Today, Yorke releases the Giulia Giannini McGauran-directed video for her new single ‘Gravity’, the anthemic pop single which is already fetching incredible reviews from tastemakers and media across the globe. Gravity’ charts a love story between an alien and a human who are struggling to exist in one another’s orbit. “Think ‘intergalactic Romeo and Juliet’ minus the tragedy.” says Yorke. Yorke chose Giulia to direct ‘Gravity’, “I love the way Giulia brings so much colour and personality into everything she does.” Known foremost as a visual artist and photographer who draws towards bold colours and contrast, Giulia has worked with artists such as Alice Ivy, Tones and I, Meg Mac and Alex Lahey. Yorke says, “The idea behind the Gravity video was choreographed during isolation, and as restrictions started to lift, we were lucky enough to be in the same city at the same time to execute it properly. The whole crew was incredible and Giulia’s directing style (dancing along with me off camera) really brought out the best in my performance. Also, after painstakingly cutting out over 500 stars/circles, it felt like the biggest achievement seeing them look so fun on screen.” Giulia says, “We wanted to show the pushing and pulling of this relationship, in a graphically simple but fun way to compliment the dancing and elevate the concept of gravity and space. By the time the filming date came around we brought in the incredible Tom Black on Cinematography and Gilda Jones on editing to bring the piece to life with us. It really was so wonderful that, out of all the restrictions we were able to create something and have such an amazing time doing it.” ‘Gravity’ is an explosive earworm that captures Yorke’s inimitable talents of turning romantic turmoil into propulsive pop perfection. |
| “10 Cool New Pop Songs of the week!” – Billboard “Gravity is a huge leap forward.” – Popjustice “a pop moment that’s sure to define Yorke’s place in the homegrown pop music world” – Pilerats “‘Gravity’, an anthemic, deceptively buoyant pop gem..” – Music Feeds “It’s a big moment for Yorke..” – Purple Sneakers (Best Songs of The Week) “..the most ambitious, boisterous track she’s ever made.” – The Interns “..a slice of sophisticated alt-pop.” – The Creative Issue |